What distinguishes a professional AV consultant from a regular AV technician?

A professional AV consultant primarily emphasizes design and strategy, which sets them apart from a regular AV technician. The role of a consultant involves understanding the client's specific needs, analyzing their requirements, and developing comprehensive AV systems that align with their objectives. This strategic approach often includes project planning, system design, and sometimes oversight of the installation process to ensure that the final deployed solution meets the intended goals of the client.

In contrast, the responsibilities of an AV technician are more hands-on and technical in nature, focusing on installation, maintenance, and troubleshooting of AV equipment rather than the planning and strategic aspects of the project. This division of roles is crucial in the AV industry where consultants and technicians work collaboratively but serve different functions in delivering effective AV solutions to clients.